Det danske Fredsakademi
Kronologi over fredssagen og international politik 7. december 2005 / Time Line December 7, 2005
Version 3.56. December 2005, 8. December 2005
12/07/2005
CONTRACTS from the United States Department of Defense
McCann Erickson, New York, is being awarded an estimated $1.35
billion firm-fixed price, indefinite delivery/indefinite quantity
contract for the planning and implementation of advertising,
promotional and publicity programs to support all recruiting and
retention programs for the active-duty Army and the U.S. Army
Reserve. This includes a full range of services from developing a
tactical advertising strategy to producing advertising using
numerous communications methods - including television, radio,
print and Internet site, direct marketing, promotions, and events.
The Request For Proposals was released Aug. 8, 2005 under full and
open competition. Work will be performed at McCann Erickson in New
York City and is estimated to be completed by Dec. 6, 2011 - based
on a five year contract with the performance period consisting of a
base period of two years and three one year options. The
Communications-Electronics Life Cycle Management Command
Acquisition Center at Fort Monmouth, N.J., is the contracting
activity.
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